Top 5 Hasbro Games Apps Performance on iOS in Africa - Q4 2022

Throughout Q4 2022, Hasbro's top five games on the iOS platform in Africa showcased diverse performance metrics. Data from Sensor Tower reveals intriguing trends across weekly downloads, revenue, and active users.

Scrabble® GO - New Word Game exhibited a steady increase in weekly revenue, peaking at approximately $718 in late November. Weekly downloads fluctuated, reaching a high of around 2.9K in mid-November. Weekly active users maintained a range, starting at 11.5K at the beginning of the quarter and ending at roughly 11.3K by the end of December.

PJ Masks™: Moonlight Heroes showed modest revenue, with peaks of $19 in mid-December. The game saw significant growth in downloads, particularly in early December, where it reached around 1.8K. Active users mirrored this trend, increasing from 1.3K at the start of the quarter to nearly 3K by mid-December.

My Little Pony Color By Magic had consistent revenue, peaking at $105 in late October. Downloads saw a notable increase mid-quarter, reaching up to 709 in early December. Active users grew steadily, starting from 1.6K at the beginning of the quarter and peaking at around 2.1K in mid-December.

My Little Pony World, a newer release, saw its weekly revenue peak at $112 in late December. Downloads were highest in mid-November, with approximately 1.3K. Active users started strong at 558 in early November and showed a slight decrease to 542 by the end of December.

Epic Prankster: Hide and shoot experienced varied performance, with revenue peaking at $90 in late November. Downloads fluctuated, with a high of 929 in early October. Active users saw a decline from 1.5K in early October to around 428 by the end of December.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored for a deeper understanding of app performance.